VIA | Volkswagen travel magazine
VIA was the in-vehicle travel and promotion magazine that new VW owners are automatically subscribed to. We always photographed a celebrity spread with the latest VW vehicle available or that was being promoted. Another feature was a few beautiful spreads showcasing well known and off-the-beaten-track South African destinations. Since VW is an international company we also always included an international destination feature too. A highlight for me on this project was that occasionally even the lowly designers got to test drive the coolest new cars BEFORE they hit the South African market!