Death. Suffering. Sickness. Creativity. God. No, those words and concepts really shouldn’t belong on the same line, but this has been my month. Really. Really. There has been terrible loss. Lots of sickness. Insanity inducing LACK of sleep … and as a working professional I need to ‘put that aside’ and get on with my work. As a creative professional...
I spend a lot of time online – learning, researching, keeping up (sometimes with the Kardashians, I admit!), watching what the bigger and smaller business players are doing – it’s part of my job and it comes with the territory. A lot of the time I come across ideas for marketing, productivity, designs and that ‘something...
When you’re running an on-the-go small creative business, not only do you seem to always be busy, but it’s really difficult to have somebody new in the office sharing your physical and mental space … that is up until I spent a week with Toni. Toni is a Grade 11 pupil who ever so sweetly requested...
So many times I work with small business clients who’re launching their business and if it doesn’t immediately take off or elicit instant ‘likes and responses’ they start to question everything, they flail and freak out over social media or grasp at discounts and random competitions without ever really stepping into that illusive income stream....
Client response limbo. It’s a thing. It’s a REAL thing. It’s an affliction. It’s a disease. It can even be deadly! Even when you’ve done ALL your due diligence, Client Response Limbo (or CRL) can kill a small creative business. Small businesses rely on smooth cashflow to pay bills and keep the tax man happy,...
