Madiba Action | Tourism quarterly magazine
Madiba Action was a quarterly publication that included a mix of tourism beauty, current provincial political news and local personality promotions of those people bringing acclaim to the Eastern Cape in their way. At the time of it’s publication there was no other product like it available and consequently it was often used by South African leaders as a leave behind tool when meeting other world leaders. We encouraged readers to send us feedback as to where they had picked up their particular copy and it was always a bit of fun in the office when our book reached far corners of the globe!