CHOICES

CHOICES | Quarterly magazine for Pick n Pay

Choices was the original Pick n Pay brand magazine for promoting their in-store brands, new products, special offers and good food. This quarterly publication was filled not only with beautifully styled food and recipes that were seasonally themed, but it’s high gloss, vibrant pages were also filled with stunning lifestyle ideas for home décor and living as well as gardening tips and ideas. At the time of publication it was cutting edge as far as design style, colour use and image cropping for a broad spectrum target audience. It had a well supported advertising and advertorial base; the advertorials were also designed by me. This has been one of my favourite publications that I have worked on. I have included many spreads to give you a good idea of the flow of colour and design that were carefully curated throughout each issue – there were times when I was able to direct and assist the photographers and food stylists which was a great experience!